What is an A2P Messaging Campaign?
A2P stands for Application-to-Person messaging.
It refers to SMS or text messages sent from a business, app or platform directly to an end user’s mobile device — rather than being sent from a standard mobile handset.
Why do I need an A2P Messaging Campaign and what’s included?
An A2P messaging campaign enables compliant two-way communication between your business and customers over the internet.
It allows you to use SMS for:
Marketing promotions: Flash sales, discount codes, product launches
Transactional alerts: Order confirmations, delivery updates, appointment reminders
Customer engagement: Surveys, loyalty programs, event invites
Security: Two-factor authentication (2FA), account alerts
Each campaign supports up to 49 standard numbers as sender IDs.
Cost
Campaign Setup: $65.50 (one-time)
Monthly Subscription: $65.50 per month
Inbound SMS (from US destinations): Free
Outbound SMS rates:
To US Phone Numbers: $0.0229 per SMS
Prices are in NZD, inc GST
Requirements
A2P campaigns must meet specific compliance requirements, including registration with a verified business name and messaging details.
Mandatory message elements:
- Opt-In message: Must include SMS disclosure with:
o “Message and Data Rates may apply.”
o STOP to opt-out and HELP instructions.
o Message frequency (e.g. how often messages will be sent).
- Opt-Out message: Must include STOP confirmation.
- Help message: Must include contact information.
Your brand name must appear in all Opt-In, Opt-Out, and Help messages.
For full details, refer to the CTIA Messaging Principles and Best Practices.
Setup Process
A2P Campaigns require registration with governing bodies, which can take up to six weeks to process.
Once your campaign is approved and registered, you can assign telephone numbers to it and begin sending messages.
To get started, complete and return the following form to our support team:
[VoIPcloud - A2P 10DLC Registration Form]
Help Guide for Completing Fields in the A2P Campaign Registration Form
What type of legal form is the organisation?
Select the option that best describes your business or entity:
- Private Company
- Publicly Traded Company
- Charity/non-Profit Organization
Vertical Type:
Choose the category that best represents your organisation’s industry:
- Agriculture
- Media & Communication
- Construction, Materials & Trade Services
- Education
- Energy and Utilities
- Entertainment
- Financial Services
- Gambling and Lottery
- Government
- Healthcare
- Hospitality and Travel
- HR, Staffing and Recruitment
- Insurance
- Legal
- Non-Profit Organization
- Political
- Postal and Delivery
- Professional Services
- Real Estate
- Retail and Customer Products
- IT Services
- Transportation and Logistics
Standard Types:
Select the main purpose or function of your messaging campaign:
- 2FA (OTP)
- Account Notification,
- Customer Care
- Delivery Notification
- Fraud Alert Messaging
- Higher Education
- Low Volume Mixed
- Machine-to-Machine (M2M)
- Marketing
- Mixed
- Pooling and Voting
- Public Service Announcement
- Security Alert
Special Types:
If your campaign falls under one of these special categories, select the appropriate option:
- Charity
- Emergency
- Social
